print AD
Type of work: Animation
Role: Designer & illustration
This animation project brings the playful personality of Pocky to life by using dramatic cracking sounds as the core creative idea. The video shows a Pocky stick standing in a vibrant blue background when a sudden lightning strike hits, causing it to split cleanly in half. The character’s expressive eyes and exaggerated reactions highlight the fun, energetic nature of the brand, while the bright colour palette and simple motion make the ad easy to understand even without sound. Designed as a short looping animation for social media, it uses bold visuals and a single impactful moment to communicate the product’s signature crunch. The tagline “Crack Loud.” appears at the end as a punchy reinforcement of the concept, encouraging viewers to enjoy the loud, playful experience of eating Pocky.
ANIMATION
By using a bold red background and a large shattered-glass effect, the ad exaggerates the sound of the crack into something explosive and impossible to ignore. The Pocky pack’s shocked expression, wide eyes, and tiny sweat droplets add humor and personality, making the moment feel playful instead of dangerous. The floating cookie crumbs emphasize the impact as if the sound was so sharp that it broke the surface behind it. This visual exaggeration turns a simple snap into a dramatic event, reinforcing the concept of “Crack Loud” — showing that Pocky’s crunch isn’t just heard, it’s felt. The clean placement of the logo and tagline keeps the message bold, simple, and instantly readable, matching the punchy energy of the concept.
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copyright 2025 Candice
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The main idea behind “Crack Loud” is to exaggerate the signature crunch of Pocky into an unexpected, over-the-top moment. By turning a simple snack break into a dramatic explosion, the concept transforms the everyday act of cracking a Pocky stick into something bold, fun, and impossible to ignore. The loudness isn’t just about sound—it represents the playful energy, excitement, and personality that Pocky brings to any moment. In this billboard, the cracking sound becomes so powerful that it creates a full action scene, with Pocky characters running from the blast and pieces flying through the air. This humorous exaggeration highlights how one small crack can create a big, memorable impact, capturing the spirit of the tagline: a snack that’s not just crunchy—it's loud, fun, and full of attitude.
billboard