This social media ad campaign from Best Buy uses humor and memes to connect with Gen Z audiences on Twitter, a platform known for its interactive and viral culture. The ad invites users to join a playful contest about “the worst stuff you got from online,” encouraging them to share funny or relatable experiences of disappointing online purchases. By featuring meme-style visuals and user-generated responses, the campaign builds a community-driven conversation that highlights real consumer frustrations while positioning Best Buy as the smarter, more reliable shopping choice. The meme format and interactive nature make it engaging, shareable, and perfectly suited to Gen Z’s sense of humor and online habits.